350,000 Readers?
 May 29th 2013 15.17

Click For Large ViewI had lunch today at Heng Yue Xuan near the Xu Jia Hui Gardens in Shanghai with Martin Hao, pictured here, and Paris Zhang from Wine Press, my publishers in China. With 350,000 readers, they are arguably the mostly widely circulated wine publication in the country...and not far behind the Wine Spectator. If European wine magazines could boast even a tenth of that number, we would have seen far fewer closures over the past few years. As the OIV now ranks China with 570,000 hectares of vineyards - up from 'only' 300,000 in the year 2000 - as the fourth largest producer in the world, this trend is not likely to change anytime soon. Further, as imports continue to climb, albeit at a slower pace, it is only a matter of time before China is the largest wine consuming country in the world. I was invited to join one of their tasting panels, but must take a rain check. Comments


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